— RED BULL STREET STYLE
Red Bull Street Style, the pioneer and most prestigious of all freestyle football tournaments, celebrated its tenth anniversary in 2018 with an amazing comeback in cooperation with the World Freestyle Football Association (WFFA). The qualifiers were held in over fifty nations around the world throughout the year. Only the best athletes from every country would come to compete in the World Finals, which took place in Warsaw, Poland, on November the 22nd. The creative brief asked of six deliverable content pieces across 3 platforms including Instagram, Facebook and YouTube.
A GAME OF TRICK
In this video, two athletes battled it out in an intense “game of trick”. The piece was shot and edited in both vertical and landscape format format for multiple platforms.
Published: Red Bull IGTV, YouTube and Facebook
TRICKTIONARY
This content piece served as an interactive Instagram story to promote the event with a call to action to a replay of the final live stream.
— Published: @redbull Instagram story
360 CAM INSTA VIDEO
In this video a group of competitors were asked to surround and perform around a 360 camera set up on stage. The video was edited for an Instagram and Facebook post on @redbull.
— Published: @redbull
— Watch the full video on @redbull here.
UGC - AROUND THE WORLD
Using Red Bull Freestyler Sean Garnier, this Instagram story challenged Red Bull followers to submit videos showing how many ‘round the worlds’ they could do.
— Published: @redbull Instagram story
UGC - WEIRD OBJECTS
Using Red Bull Freestyler Tokura Tokuda, this Instagram story challenged Red Bull followers to submit videos showing which strange objects they could juggle with.
— Published: @redbull Instagram story
TAP AND HOLD
This interactive Instagram story served as a promotional video of the event with a call to action to the final live stream.
— Published: @redbull instagram story
