Media kit 2026

I help people
get outside.

Filmmaker and photographer on a mission to reconnect people with nature. My solo adventure films and trip guides help viewers plan real trips, and I partner with brands that build gear worth carrying.

120.8KYouTube subscribers
31KInstagram followers
235KMonthly views, YT + IG
1.3MYouTube impressions, 90 days
By the numbers

Performance, last 90 days

The numbers brands ask for first. Everything here is also in the PDF.

1.3MYouTube impressionsThumbnails served across search, browse and suggested
7.2K hrsWatch timeUp 350% on the previous 90 days
4:57Avg view durationOn long-form films, where integrations live
9%Instagram engagementMeasured on views, well above the platform average
The audienceYouTubeInstagram
Aged 25 to 4464%77%
Men / Women88 / 1265 / 35
#1 marketUS 27%US 22%
Next marketsIN, UK, CA, AUZA, UK, IN, AU
Followers120.8K31K
95%

of YouTube watch time comes from new, non-subscribed viewers. Every film keeps reaching fresh eyes long after it goes live, which means your product does too.

Stats as of Oct 5, 2026, from YouTube Studio and Instagram Insights. Live screenshots available on request.

The content

What your brand sits inside

Adults with money to spend on gear and trips, watching people actually use it.

Solo adventure films

Long-form trips like the Salkantay Trek, Guatemala and the Tour du Mont Blanc.

Filmmaking & trip guides

How-tos plus paid itineraries for Italy, Peru and Guatemala. Top video: 112K views on How I film my adventures ALONE.

The Design of the Outdoors

Reels on the history behind iconic gear, posters and outdoor style.

Lessons From the Wild

Talking-head series on what the outdoors teaches about hard things.

Ways to work together

Partnerships

Every partnership is built around a real trip and a real story, not a script.

Integrations and dedicated films

YouTube

Integrated segments inside a regular video, or a whole film built around your product or destination.

Reels, stories and carousels

Instagram & TikTok

Collab reels, story sets with link stickers and photo carousels.

3 to 12 months

Ambassador

A monthly mix of content with your gear in every film.

Through Somewhere Studios

Custom production

Brand films, campaign stills or a full crew, through my studio Somewhere Studios.

Brand fit

Who I partner with

I only feature products I'd actually carry into the field. If it's in my pack on camera, it earned the spot.

Outdoor apparel & footwear

Technical layers, hiking boots, approach shoes, heritage outdoor style

Packs, camping & shelter

Backpacks, tents, hammocks, sleep systems, trail cooking

Camera, audio & drones

The kit behind solo filmmaking: bodies, lenses, mics, tripods

Adventure moto & overland

Motorcycles, riding gear, van and truck builds, racks and luggage

Travel tech & apps

eSIMs, navigation and trail apps, power banks and solar

Tourism & adventure travel

Destinations, tour operators, huts and lodges worth a trip guide

Sustainable brands

Built to last, repairable, honest about their footprint

Creator & editing tools

Editing software, storage, music licensing, education

Case by case

  • Energy and sports drinks
  • Craft beer and spirits (21+ gated)
  • Automotive and EV brands
  • VPNs and general software
  • Banking and travel cards

Not a fit

  • Gambling and sports betting
  • Crypto, trading and get-rich-quick
  • Fast fashion and disposable gear
  • Tobacco, vapes and MLMs
  • Anything that harms wild places or encourages careless use of them
Brands I've worked with, solo and through Somewhere Studios
Red BullBosePanasonicOdloSamsungMetaHolafly
Recent creator partnerships
Rocky TalkieAthletic BrewingUltra XHolaflyLochbyEpidemic Sound
Dean Tucker
About

Dean Tucker

New York Emmy Award-winning director of photography. South African, with a BA in Visual Communication Design and about ten years of filming adventures, mostly on my own. YouTube, Instagram, TikTok and Threads: @dean_tucker.

Watch the filmsWork with me
Let's work together

Not sure where
your brand lands?

Send a note and we will find a fit. Rates and packages are available on request, and the full kit is available as a PDF.

Email DeanDownload the PDF

dean@madebysomewhere.com

YouTube, Instagram, TikTok and Threads: @dean_tuckerYouTubeInstagram